The Dallas, Texas, tourism boom has already been the most impressive in recent memory.
The Dallas Cowboys are expected to host Super Bowl LI in 2017, and the Texas Rangers and Dallas Mavericks are set to play in the 2019 NBA Finals.
There’s also the possibility that the 2018 Summer Olympics in Pyeongchang, South Korea, could be the first of many to take place in Texas, as the Cowboys and Rangers will be hosting the 2018 Olympics in 2020 and 2022 respectively.
But with all of these big events in the works, what exactly is the future of Dallas tourism?
We caught up with Dallas Tourism Director Matt Riggs, who told us that it’s a lot more than just the Cowboys.
He also revealed that the city’s tourism industry is now thriving and the Dallas Mavericks have the support of Dallas City Council.
He also explained that the Dallas Cowboys will be playing in the Super Bowl, which is just the beginning of the excitement.
“I would say we’re looking at it as a catalyst for more growth,” Riggs told us.
“We’ve already seen a very big growth in the Cowboys stadium.
That is certainly something that is definitely going to help.”
The Dallas Mavericks’ new stadium in the National Basketball Association will be ready in 2020, and Riggs said that the team’s new home field in AT&T Center will be in the stadium’s new $1.2 billion grandstand in 2021.
The new venue will be home to the Cowboys, the Stars, the Mavericks, the Fort Worth Stars, and other local, regional, and national sports teams.
Riggs also said that Dallas has the most diverse and inclusive city in the United States, with a number of minorities in the area.
And if the city ever becomes a hub for other large events, Riggs hopes that Dallas will have an even bigger and more diverse community.
“It’s not just the football team,” he said.
“There’s other events that we could be looking at like the NBA Finals, or maybe the World Series, and it’s certainly something we would be very excited about.
We just have to do it in a way that keeps our economy growing.”
Dallas has been a popular destination for people looking to visit and stay in Dallas, and this boom has led to a lot of tourism spending.
In the first six months of 2018, Dallas-area hotels saw an increase of $25 million in bookings and $6 million in new hotel room occupancy, according to the Dallas Times Herald.
It’s also been the first time since the end of the Great Recession that Dallas is one of the top destinations for tourists.
In 2019, hotel occupancy in Dallas-Ft.
Worth rose 9 percent to a record high of 9.1 percent.
The Cowboys and Mavericks have already hosted two Super Bowls, so they’ll definitely be hoping that the new stadium is a catalyst to continue their success.
And they also just need to be aware that there are some major differences between Dallas and other major cities like Miami and New York.
“It will take time, but Dallas will be a lot better off,” Riggis said.
Dallas also is the second largest city in Texas behind Austin.